Join us as we delve into the inspiring story of Jessie Demler, aka Slim Brick, a fourth-generation mason making waves in the construction industry through social media and real-world impact.
In the latest episode of the Ol' Boy Podcast, our host engages in an insightful conversation with Jessie Demler, widely known as Slim Brick on social media. Jesse's story is a testament to the power of legacy, hard work, and leveraging modern platforms to inspire a new generation to get into the trades.
Embracing Legacy and Craftsmanship
From Germany to Logan, Utah: The Demler Legacy
Jessie's journey in masonry began long before he was born. His great-grandfather, who emigrated from Germany post-World War II, laid the groundwork for the family's involvement in masonry. Over the generations, the Demler family has built a reputation for excellence and reliability in both residential and commercial masonry. Jessie's father has particularly excelled in commercial masonry, earning accolades and a robust business that Jessie has been a part of for over ten years.
His father’s ability to spot opportunities in commercial masonry, a sector often shunned due to its complexity and scale, has been a cornerstone of their business's success. Today, Jessie works alongside his father, ensuring the quality and reputation of their work remain unblemished. Jessie cherishes the opportunity, albeit challenging, to potentially retire his father after a sterling 28-year career.
The Importance of Collaboration and Team Dynamics
Nurturing Talent and Overcoming Industry Challenges
One of the critical aspects discussed in this episode is the challenge of sourcing skilled labor in the masonry trade. While many in the industry struggle to find reliable workers, Jessie's team, comprising mostly of young and ambitious individuals, stands as an outlier. He attributes this to effective marketing, the power of social media, and perhaps a bit of luck. This ensures that no job is too daunting, and their team spirit remains strong.
Their company’s ethos, passed down through generations, resonates with younger workers, demonstrating that craftsmanship and a nurtured workspace can bridge generational gaps. Engagement through social media has also played a significant role, transforming the way potential recruits perceive and connect with the trade.
Leveraging Social Media for Modern Outreach
From Reluctance to Influence: Jesse’s Social Media Journey
Initially, Jessie was hesitant to dive into social media. Influenced by prominent figures like Stu Crompton and encouraged by his wife and sister, Jessie embraced the digital world. His wife, with her experience running social media for her car, and his sister, who came up with his catchy handle, Slim Brick, provided the initial push.
Today, Jessie captivates thousands of followers with content that ranges from showcasing exquisite masonry work to sharing practical tips for aspiring masons. His posts are not just about entertaining his audience but also educating them about the trade's opportunities and intricacies. One standout post about the value of a single brick reaching over 4 million views is a testament to how relatable and educational content can resonate widely.
Challenges and Opportunities in the Trades
Hard Work, Hustle, and Honest Marketing
Jessie’s content often highlights the financial rewards of masonry, emphasizing that hard work and skill can turn a simple brick into a lucrative venture. He provides valuable advice for anyone looking to enter the trades: Learn a hard skill, market yourself effectively, and always answer the phone. These principles are instrumental for anyone aspiring to make a name for themselves in any trade, not just masonry.
However, the job isn’t without its challenges. Jessie recalls some of the most strenuous tasks, including working on projects like Logan's city fire station, which demanded precise rebar placement amidst harsh weather conditions. These experiences, though daunting, fortify the ethos of dedication and resilience required in the trade.
The Human Side of Trades
Mental Health and Taking Care of Each Other
Jessie’s authenticity extends beyond the technicalities of bricklaying. He discusses the importance of mental health in the trades, urging his peers to be compassionate and proactive in supporting each other. In an industry often criticized for its rough exterior, Jessie’s approach is refreshing and much needed. His support for mental wellbeing underscores the fact that true strength in the trades includes emotional and psychological resilience.
Future Aspirations and Community Impact
Blue Collar Career Days and Expanding Influence
Looking forward, Jessie has ambitious plans to host Blue Collar Career Days, bringing hands-on experience to students in his community. By collaborating with other contractors and educators, he aims to showcase the rewarding careers that trades can offer. Jessie's vision is to cultivate a new generation that values and excels in hands-on work, ensuring the longevity and vitality of craftsmanship.
Conclusion
Jessie Demler, through his dedication to family, craft, and community, exemplifies the enduring value of masonry while modernizing its appeal through social media. His story is a beacon for anyone looking to blend tradition with innovation, proving that hard work, coupled with strategic outreach, can pave the way to not only sustaining a legacy but also inspiring future generations.
Tune into the Ol' Boy Podcast for more inspiring stories and insightful discussions about the blue-collar world. Don’t forget to check out Jessie’s dynamic social media presence under the handle Slim Brick for a fascinating view into the world of bricklaying and beyond
Listen Here:
"Learn a trade, you know, learn a hard trade because, you know, competition is low. So supply, supply and demand means your wages are going up." -Jessie Demler
3 Fun Facts About Jessie
- Jessie works in a family masonry business that has been running for 27-28 years and was featured in the Fortune 5000 and Utah's top 500 growing businesses.
- Jessie Demler's wife drives a tuned 2019 Audi S4 with 505 wheel horsepower.
- Jessie initially avoided TikTok but was convinced to join by his wife and sister, leading to the growth of his social media presence.